Privacy Policy – The Pulse Digital

Data Controller & Registered Entity

THE PULSE DIGITAL MARKETING (PRIVATE) LIMITED

SECP Registration No. H373148 · Incorporated under the Companies Act, 2017, Pakistan

102, 1st Floor, Liberty Arcade, Avenue 3, Sector G Bahria Enclave, Islamabad, 44000 · contact@thepulsedigital.co

Data We Collect

We collect only the information necessary to provide our services and operate our website. This includes:

Personal Information (provided by you):

Full name and contact details (email address, phone number)

Business name, designation, and organisation type

Project requirements, briefs, and communications submitted via forms, email or WhatsApp

Billing information (name, address — not card/bank details, which are never stored by us)

Technical & Usage Data (collected automatically):

IP address and approximate geographic location

Browser type, device type, operating system

Pages visited, time spent, and referring URLs

Cookie and session data (see Section 07)

How We Collect It

Contact & audit forms on our website — when you request a brand audit, quote, or project discussion

Email correspondence — when you contact us directly at our registered email

WhatsApp — when you initiate a chat via our WhatsApp Business number (+92 325 466 6356)

Cookies & analytics tools — automatically when you browse our website (with your implied consent per PTA guidelines)

Client onboarding — during the project scoping and agreement process

Why We Use Your Data

We use the information we collect for the following purposes only:

To respond to enquiries, proposals, and service requests

To deliver, manage, and improve the services you have engaged us for

To issue invoices and manage billing and project agreements

To send project-related updates, reports, and communications

To analyse website usage and improve user experience

To comply with legal and regulatory obligations under Pakistani law

We do not sell, rent, or trade your personal data to any third party for marketing or commercial purposes. Your information is used solely for the purposes stated above.

Legal Basis for Processing

Under PECA 2016, PEPA 2023 & Companies Act 2017

Our processing of your personal data is based on the following lawful grounds:

Contractual necessity — processing required to deliver services you have requested or contracted us for

Consent — where you have submitted information voluntarily through our website forms or communications

Legitimate interests — to operate, protect, and improve our business and website in a manner that does not override your rights

Legal obligation — where required by Pakistani law, SECP regulations, FBR requirements, or court order

Under the Prevention of Electronic Crimes Act (PECA) 2016 and the proposed Personal Data Protection Act (PEPA) 2023, we are obligated to handle your data lawfully, transparently, and with appropriate security measures. This policy reflects those obligations.

Who We Share Data With

We do not share your personal data with any party except in the following limited circumstances:

Service providers — trusted third-party tools we use to operate our business (e.g., Google Workspace for email, cloud storage providers). All are bound by confidentiality obligations

Platform partners — only when required to execute your campaigns (e.g., Meta, Google Ads — where your campaign data must be uploaded)

Legal authorities — if required by a valid court order, FIA request under PECA 2016, or lawful regulatory demand from PTA or SECP

Business transfers — in the event of a merger, acquisition, or asset sale, your data may be transferred as part of that transaction, with prior notice to you

We will never disclose your personal information to any unauthorised third party, and will challenge any unlawful request for your data before complying.

Data Storage & Security

PECA 2016, Sections 14–19 · PTA Data Localisation Guidelines

Your data is stored using reputable cloud infrastructure with appropriate security controls. We implement the following protections:

Encrypted storage and transmission (HTTPS / TLS) across all digital channels

Access controls — only authorised team members can access client data on a need-to-know basis

No storage of payment card or banking details — all financial transactions are handled through secure third-party channels

Regular security reviews and access audits

Retention: We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law. Client project data is retained for a minimum of 3 years for accounting and legal compliance purposes, after which it is securely deleted.

In the event of a data breach that may affect your rights or freedoms, we will notify relevant parties in accordance with our obligations under PECA 2016 and applicable PTA guidelines, without undue delay.

Cookies & Tracking

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyse usage. The types of cookies we may use include:

Essential cookies — required for basic website functionality (session management, form submissions)

Analytics cookies — Google Analytics and similar tools to understand how visitors use our site (anonymised data)

Marketing pixels — Meta Pixel and Google Tag Manager may be active to enable remarketing and campaign tracking (only when we run paid campaigns)

By continuing to use our website, you consent to the use of cookies as described above. You may disable cookies through your browser settings at any time — though this may affect website functionality. We do not use cookies to identify you personally without your explicit consent.

Your Rights

Under PEPA 2023 (Personal Data Protection Bill) & Constitution of Pakistan, Article 14

As a data subject under Pakistani law, you have the following rights regarding your personal information:

Right to Access

Request a copy of the personal data we hold about you at any time.

Right to Rectification

Request correction of inaccurate or incomplete data we hold about you.

Right to Erasure

Request deletion of your data where there is no lawful reason for continued processing.

Right to Portability

Request your data in a structured, machine-readable format to transfer elsewhere.

Right to Object

Object to processing based on legitimate interests or for direct marketing purposes.

Right to Withdraw Consent

Withdraw previously given consent at any time without affecting prior lawful processing.

To exercise any of these rights, contact us at contact@thepulsedigital.co. We will respond within 30 days of receiving a verified request. We may ask for identity verification before processing your request.

Third-Party Links

Our website may contain links to third-party websites, social media platforms, and external tools. We are not responsible for the privacy practices or content of those sites.

We encourage you to read the privacy policy of every website you visit. Linking to a third-party site does not constitute an endorsement of their privacy practices.

Meta (Facebook & Instagram) — facebook.com/privacy

Google — policies.google.com/privacy

LinkedIn — linkedin.com/legal/privacy-policy

WhatsApp Business — whatsapp.com/legal/privacy-policy

Children's Privacy

Our website and services are intended for business users and individuals aged 18 years and above. We do not knowingly collect personal data from children under the age of 18.

If you believe a minor has submitted personal information to us, please contact us immediately at contact@thepulsedigital.co and we will take prompt steps to delete that information.

This aligns with the Constitution of Pakistan, Article 35 (protection of family and children) and general best-practice standards for digital data protection.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. When we do, we will update the "Last Updated" date at the top of this page.

Where changes are material, we will make reasonable efforts to notify existing clients via email. Continued use of our website or services after any update constitutes acceptance of the revised policy.

We recommend reviewing this policy periodically. The current version is always accessible at thepulsedigital.co/privacy-policy.

Contact & Complaints

For any questions, requests, or complaints regarding this Privacy Policy or how we handle your personal data, please contact our team directly:

Email — Privacy Queries

contact@thepulsedigital.co

Phone / WhatsApp

+92 325 466 6356

Registered Address

102, 1st Floor, Liberty Arcade, Avenue 3,
Sector G Bahria Enclave, Islamabad, 44000

If you are not satisfied with our response, you may lodge a complaint with the Pakistan Telecommunication Authority (PTA) or relevant regulatory authority under PECA 2016. Contact PTA at www.pta.gov.pk.

Privacy & Policy.